1. Tell me a fun fact about yourself!
I attended an all-women's institution for undergraduate studies, Spelman College to be exact. I’m so proud of that school because it helped shaped me into the woman I am today. Spelman gave me confidence and sisterhood, and a desire to give back. That experience taught me that it's not all about me in this world, rather what I can do to help others.
2. What made you get into sales?
Originally, I did not want to be in sales, I wanted to be on TV. I was an Economics major but had been told all my life that I should be on TV because of my personality. I thought, if I could get an in at a major network, it would allow me to be in a broadcast journalist. But after spending time on this side of the business, I fell in love with networking and meeting people. I was fortunate enough to meet people who helped cultivate my skill set and challenged me. I recognized that sales would be a good fit for me and I like my career trajectory.
3. Tell me about your biggest deal, and how did it close?
My biggest deal was with a restaurant group in the southeastern U.S. for $75,000 for a one-year term. I put a team together to execute what the client needed. I was able to bring in other AEs from other markets to ask for their insights on the restaurant’s marketing direction, as well as pull in information from the research department and marketing team. We (or I) pulled together photos of our actual inventory to pitch to the client, so they could see actual locations and where the boards are located in proximity to the restaurant. I was excited to lead a team to help close the deal, but every sale is about preparation and executing the plan. Helping the client win is the secret to success.
4. What do you like most about being in sales?
Overall, getting in front of the client. I really enjoy getting to understand their marketing objectives, being consultative and coming up with a cool strategy to execute their desired goal. As the job requires, I can be transactional or consultative, but I prefer being consultative; digging in deep to find the client’s needs and being their partner. I want to understand why they prefer to partner with an OOH company versus making the spend in digital. Coming up with the solution for the client gives me a great sense of accomplishment.